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Bo Olson
I’m an applied data scientist and analyst with strong data engineering skills, a creative mind for building enterprise-level ML solutions, coaching data literacy, and an obsession with communicating results beautifully.
I’m experienced in driving a data team from descriptive to prescriptive analytics, and bringing stakeholders along for the journey.
Experience
Microsoft
Senior Marketing Analytics Manager: US Central Marketing Organization
Bellevue, WA
Current - 2016
- Development of enterprise machine learning solutions for US field marketing:
- Identified key KPIs and built ML-based marketing engagement targets to provide USCMO with intelligent goals designed to directly impact revenue, presented in real-time reports used in daily RoB. (What does good look like? I can help with that!)
- Real-time marketing program recommendations at the account level driven by custom models, optimized to drive marketing impact on revenue by 2x - 5x
- Built, deployed and maintained production models using clustering, linear models, boosted trees, as well as custom implementations to directly address the relevant business problem at hand
- Developed spend optimization and causal inference models to measure successful customer investment funds and provide real-time recommendations on spend, working across multiple disciplines and teams
- Development and maintenance of data pipelines, visual dashboards for hundreds of internal users in sales and marketing
- Deep experience in SQL Server/SSIS/SSAS, R/RShiny, Azure Notebooks, Data Factory & Storage, Databricks, and PowerBI to drive daily insights
Yesler (Now Accenture)
Marketing Program Manager
Seattle, WA
2016 - 2014
- Supported Microsoft Enterprise Marketing through reporting platform development:
- Established KPIs and best practices for email nurture, web traffic, and sales engagement reporting
- Built and managed 30+ PowerBI dashboards to measure success
- Development and management of SSIS, SSAS, PowerBI stack
Amazon
Site Merchandiser - Books
Seattle, WA
2014 - 2013
- Owned marketing program strategy for a “Big 5” publisher account, helped generate MM dollar growth of +20% YoY
- Data analysis, modeling, customer behavior testing
- Workflow modeling and marketing automation improvements to generate team-wide time savings of over 200hrs / month
- Merchandising strategy for high-traffic specialty stores & seasonal events
The Tea Spot
Director of Sales
Boulder, CO
2013 - 2009
- Managed wholesale sales department, generated leads and sales in Grocery, Retail & Foodservice, bringing startup into profitability
- Brand & product development, public speaking at industry events
- Copywriting for marketing materials, retail packaging and branding concepts
- Feature Speaker at World Tea Expos 2012, 2013
Education
Bachelor of English, Creative Writing
University of Colorado
Boulder, CO
2010 - 2006
- Concentration in Poetry
- Editor: Honors Journal (Poetry), Walkabout Arts Journal
- Awards: Jovanovich Award in Poetry (2009), Featured Writer: Cornell’s Rainy Day, 2009 Ed.
- Cohead of the Fly Fishing Club