Contact

847.224.4208

linkedin.com/in/OlsonBo

Seattle, WA

View html with links at my github:

https://github.com/bo-olson/cv/

Technical Skills

Interests

Avid fly fisher, outdoor wanderer, dog walker, whitewater rower, guitar picker, and poem reader.

Disclaimer

Built using the awesome pagedown package

See the source code on my github

Main

Bo Olson

I’m an applied data scientist and analyst with strong data engineering skills, a creative mind for building enterprise-level ML solutions, coaching data literacy, and an obsession with communicating results beautifully.

I’m experienced in driving a data team from descriptive to prescriptive analytics, and bringing stakeholders along for the journey.

Experience

Microsoft

Senior Marketing Analytics Manager: US Central Marketing Organization

Bellevue, WA

Current - 2016

  • Development of enterprise machine learning solutions for US field marketing:
    • Identified key KPIs and built ML-based marketing engagement targets to provide USCMO with intelligent goals designed to directly impact revenue, presented in real-time reports used in daily RoB. (What does good look like? I can help with that!)
    • Real-time marketing program recommendations at the account level driven by custom models, optimized to drive marketing impact on revenue by 2x - 5x
    • Built, deployed and maintained production models using clustering, linear models, boosted trees, as well as custom implementations to directly address the relevant business problem at hand
    • Developed spend optimization and causal inference models to measure successful customer investment funds and provide real-time recommendations on spend, working across multiple disciplines and teams
  • Development and maintenance of data pipelines, visual dashboards for hundreds of internal users in sales and marketing
    • Deep experience in SQL Server/SSIS/SSAS, R/RShiny, Azure Notebooks, Data Factory & Storage, Databricks, and PowerBI to drive daily insights

Yesler (Now Accenture)

Marketing Program Manager

Seattle, WA

2016 - 2014

  • Supported Microsoft Enterprise Marketing through reporting platform development:
    • Established KPIs and best practices for email nurture, web traffic, and sales engagement reporting
    • Built and managed 30+ PowerBI dashboards to measure success
    • Development and management of SSIS, SSAS, PowerBI stack

Amazon

Site Merchandiser - Books

Seattle, WA

2014 - 2013

  • Owned marketing program strategy for a “Big 5” publisher account, helped generate MM dollar growth of +20% YoY
  • Data analysis, modeling, customer behavior testing
  • Workflow modeling and marketing automation improvements to generate team-wide time savings of over 200hrs / month
  • Merchandising strategy for high-traffic specialty stores & seasonal events

The Tea Spot

Director of Sales

Boulder, CO

2013 - 2009

  • Managed wholesale sales department, generated leads and sales in Grocery, Retail & Foodservice, bringing startup into profitability
  • Brand & product development, public speaking at industry events
  • Copywriting for marketing materials, retail packaging and branding concepts
  • Feature Speaker at World Tea Expos 2012, 2013

Education

Bachelor of English, Creative Writing

University of Colorado

Boulder, CO

2010 - 2006

  • Concentration in Poetry
  • Editor: Honors Journal (Poetry), Walkabout Arts Journal
  • Awards: Jovanovich Award in Poetry (2009), Featured Writer: Cornell’s Rainy Day, 2009 Ed.
  • Cohead of the Fly Fishing Club